My Journey from Iran to BODO ActiveWear
As I sit down to reflect on my journey, it’s hard to believe how far I’ve come—from my roots in Iran, a country with a history as ancient as it is storied, to founding BODO ActiveWear right here in the United States. My story is one of resilience, ambition, and the pursuit of dreams against all odds.
A Heritage Steeped in History
Iran, my birthplace, boasts a heritage that spans thousands of years. It’s a land where the very foundations of democracy were laid. In the mountainous Behistun, King Cyrus the Great inscribed his principles on a cliff, a testament to the values of freedom, human rights, and justice. Those ancient words resonate deeply with me, even today, as I navigate the world of fashion.
A Wounded Homeland
In the last four decades, Iran has faced immense challenges and changes that have deeply affected its people, especially its women. The nation I remember from my childhood, with its vibrant culture and rich traditions, was transformed by political turmoil. It became a place where women were often deprived of the freedom to pursue professional positions, where opportunities were scarce, and where dreams seemed just out of reach.
I left Iran in search of new horizons, carrying with me the rich tapestry of its culture and the indomitable spirit of its people. I arrived in the United States with a singular dream—to make a mark in the world of fashion.
The American Dream Beckons
My journey in the world of fashion began with humble steps. I worked tirelessly, gaining invaluable experience at renowned fashion houses like BCBG, Oakley, and Bebe. These experiences were more than just jobs; they were stepping stones toward realizing my dreams. I observed, learned, and honed my craft, always keeping my ultimate goal in sight.
From Dreams to Reality: The Birth of BODO ActiveWear
The dream that had been growing within me took an unexpected turn when I became a mother. As my body changed during pregnancy, I realized that my favorite high-end athleisure wear no longer felt as comfortable as they once did. It was a temporary discomfort, I thought, but little did I know how this moment would redefine my path.
The pandemic, an event that reshaped lives across the globe, also transformed the fashion landscape. The demand for athleisure wear surged as social norms changed, and the once-dominant formal wear market took a hit. It was during this pivotal moment that I saw an opportunity to make a difference—to create athleisure wear that truly catered to the needs of women of all sizes, not just the conventional 0-8 range.
Introducing BODO ActiveWear: Where Dreams Meet Reality
BODO, which means “run” in Farsi, symbolizes more than just literal movement. It represents the women and mothers I’ve known, who are always on the run—juggling countless responsibilities and striving to create better lives for their families.
My vision for BODO ActiveWear was clear—to offer descent, high-quality, comfortable, and affordable athleisure apparel for women who, like me, understand the importance of balancing style and comfort. BODO is where fashion meets function, and affordability never compromises quality.
Empowering Women: The Heart of BODO ActiveWear
At BODO ActiveWear, empowering women is at the core of our mission. We believe that every woman, regardless of her size or background, should feel confident, comfortable, and stylish in her activewear. Our commitment to providing inclusive sizing ensures that no one is left behind. We celebrate the diversity of our community and embrace the uniqueness of every individual.
A Brand Built on Values
Our journey is not just about fashion; it’s about ethics and values. BODO ActiveWear is born in the USA and crafted globally by international artisans who are masters of their craft. We prioritize fair and ethical business practices, ensuring that no child labor or unfair treatment exists in the factories that produce our apparel. Our commitment to these principles is unwavering.
The Road Ahead: Where Dreams Take Flight
As I look ahead, I see a path illuminated by the dreams of women who dare to defy expectations, just as I did. BODO ActiveWear is more than a brand; it’s a movement—a movement of empowerment, inclusion, and style. We are here to amplify the voices of women, celebrate their strength, and provide them with the activewear they deserve.
To every woman who has faced obstacles, to every mother who juggles roles with grace, to every dreamer who refuses to give up—BODO ActiveWear is here to support you on your journey. Our commitment to quality, affordability, and inclusivity will remain unwavering as we continue to grow and thrive.
This is my story, but it’s also the story of countless women who have faced adversity and emerged stronger. Together, we’re building a community where dreams meet reality, where fashion meets function, and where every woman can run towards her dreams, just as I did.